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What is a Marketing Funnel

Apr 6

What is a Marketing funnel? And why is it important for every marketer to have one?

It's a strategy for marketing to encourage prospective customers to purchase products from your company. It's a sales process that allows someone to browse your website to find information that can solve their issue. You can build a relationship by using specific tools.


This will allow you to fully understand your visitors' needs. This will help you to provide the most accurate information to all your visitors. If you are able to build trust with a potential customer they're more likely to buy your products. The visitor becomes a customer.

At some point, many customers turn into very loyal customers who are willing to purchase just about every item that you promote on your site. A marketing funnel consists of all the steps needed to convert a regular visitor to your website into a loyal customer and purchase every item you offer.


https://www.youtube.com/watch?v=-fLbdLvE6Bk

This is the goal that should be achieved. It is possible to achieve this with a well-constructed funnel.

Your marketing materials are now drawing attention of people and leading them to the funnel. When they fill out the form that you have on your PERSONAL Lead Capture Page, they are able to enter your funnel. Since no one is going to opt in to your lead capture page, I used the word "personal". They are looking to be a leader and not a business.

The lead capture page serves as the entry point into the funnel. By clicking the "Sign up Now" as well as "Enter Here" buttons will open an entirely new world of network marketing.

The best part is that they are qualifying themselves to do it. It's their choice. You've sold them nothing, other than yourself as a leader, a mentor, and as someone that can show them how to get more leads and more cash into their businesses.

This is how an advertising funnel functions.

The "front-end", you can make a promotional offer that will attract and qualify prospective customers who may be interested in purchasing your products further down the sales funnel. You must register to receive the product (also called opt in) and enter your email address and your name. Then, they will be added to your email mailing list.

Now, you've got those contacts on your email list and can send other related offers that they may be interested in.

Signing up for the complimentary offer will lead them to a page with low-price offers or a "trip wire offer". This is the point when they'll be taken to the "back-end" of your funnel.

The purchaser are taken to a related offer at less cost when they buy the lower-cost offer (also called an upsell). And if the person also purchases the higher-priced offer, they will again be transferred to the next product with a higher cost. This process can be repeated for a number of more.

Below is a link that will give further details on my strategy for content marketing. https://sites.google.com/view/about-mintbird-reviews/home

For more information you can visit this channel for additional digital and marketing information.

https://www.youtube.com/channel/UC05wz6MQAasx7KYF2UCHpOw/videos